Commercial Operator Playbooks
Knowledge database, curated FMCG jobs, and implementation resources for pricing, trade, category, and route-to-market execution.
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Congratulations, You’re in 10,000 Stores. Unfortunately, They’re the Wrong 10,000.
Why numerical distribution can make an FMCG sales team feel successful while weighted distribution, velocity, and productive doors tell a very different commercial story.
Your Product Just Got a School Report
Under BPOM Regulation No. 10 of 2026, Indonesia has introduced front-of-pack Nutri-Level grading. Here is how sugar, salt, and fat grades (A to D) will turn reformulation into brand strategy, category management, and a front-of-pack marketing battle.
FMCG Distributor Database
The FMCG by Alex distributor database includes importers, wholesalers, retailers, and distribution partners for food, beverage, personal care, household, and broader consumer goods categories.
3,465
Distributor records
196
Countries covered
Articles and videos for practical execution.
Why numerical distribution can make an FMCG sales team feel successful while weighted distribution, velocity, and productive doors tell a very different commercial story.
Under BPOM Regulation No. 10 of 2026, Indonesia has introduced front-of-pack Nutri-Level grading. Here is how sugar, salt, and fat grades (A to D) will turn reformulation into brand strategy, category management, and a front-of-pack marketing battle.
Designing channel roles, distributor economics, and service levels in one RTM framework.
A practical dashboard design for tracking promo effectiveness by retailer and mechanic.
Curated commercial roles across Southeast Asia and Asia-Pacific.
South Jakarta, Indonesia
Leads consumer-goods brand strategy, positioning, consumer insights, campaigns and brand-performance analysis.
Singapore
Develops foodservice and wholesale customers, quotations, negotiations and FMCG sales.
Johor, Malaysia
RM 3,000 – RM 4,500/month
Develops customers and dealers and drives FMCG sales growth across Southern Malaysia.
Bangkok, Thailand
Develops Tops key-account strategies, promotions, contracts and customer relationships.
Dasmarinas City, Philippines
PHP 40,000 – PHP 50,000/month
Supports FMCG key accounts, customer servicing, coordination and growth.
Kwai Hing, Hong Kong
Manages FMCG sales, retail customers, promotions and account development.
Sydney, Australia
Competitive package + vehicle allowance
Manages territory sales and customers for an Australian FMCG company.
Shiga, Japan
Leads automation, digitalisation and manufacturing-system programmes for Coca-Cola operations.
SEO hubs connecting evergreen content.
Frameworks for profitable pricing, pack architecture, and margin protection in Indonesia FMCG.
Improve promo ROI with better mechanics, governance, and post-event diagnostics.
Use category insights to drive win-win growth with retailers.
Build high-performance sales teams and operating rhythms in FMCG.
Scale digital shelf performance, conversion, and omnichannel execution.
Design channel roles, distributor economics, and execution standards for Indonesia.
Watch the latest featured video from FMCG by Alex.
Work with Alex as a fractional CCO to design and execute commercial growth systems across pricing, trade, and route-to-market.
Contact Alex for advisory projects and speaking.