FMCG by Alex logo

Commercial Operator Playbooks

Build profitable FMCG growth with practical systems, not guesswork.

Knowledge database, curated FMCG jobs, and implementation resources for pricing, trade, category, and route-to-market execution.

Explore KnowledgeBrowse JobsSearch Distributors
Illustration of practical FMCG growth frameworks and connected planning blocks
Illustration of curated hiring insights with profile and role fit analytics
Illustration of execution-ready resources with checklists and implementation flow

Now Trending

How to Know Whether a Sales Visit Actually Makes Money Without Sacrificing Your Brand

Improving sales route profitability sounds like an obvious objective for any FMCG company. But aggressive cost-to-serve cuts and minimum order sizes can kill a growing brand. Here is how to evaluate true visit economics, protect developing outlets, and balance route efficiency with long-term brand building in Southeast Asia.

What Indonesia’s Marketplace Tax Collection Actually Does to Your SKU Margin

Indonesia’s marketplace PPh 22 collection is scheduled to begin on 1 November 2026. Here is what the 0.5% actually means for SKU margin, settlement cash, pricing and marketplace reconciliation.

FMCG by Alex Indonesia Marketplace Margin Calculator with marketplace profitability analysis and free Windows, macOS and Android apps.

Free online + desktop/mobile tool

Calculate your real marketplace margin before the next promotion.

Try the free calculator →

FMCG Distributor Database

Find route-to-market partners by country, category, and brand fit.

The FMCG by Alex distributor database includes importers, wholesalers, retailers, and distribution partners for food, beverage, personal care, household, and broader consumer goods categories.

Open databaseAre you a distributor? Contact us

3,465

Distributor records

196

Countries covered

Featured Knowledge

Articles and videos for practical execution.

View all
articleroute to marketOct 16, 2026

How to Know Whether a Sales Visit Actually Makes Money Without Sacrificing Your Brand

Improving sales route profitability sounds like an obvious objective for any FMCG company. But aggressive cost-to-serve cuts and minimum order sizes can kill a growing brand. Here is how to evaluate true visit economics, protect developing outlets, and balance route efficiency with long-term brand building in Southeast Asia.

#route-to-market#sales-visit-profitability#cost-to-serve#brand-building

Jobs in FMCG Across Asia

Curated commercial roles across Southeast Asia and Asia-Pacific.

View all jobs
IndonesiaIndonesiaBrand MarketingMidFull-time
PPT Novell Pharmaceutical Laboratories

Brand Activation Supervisor Modern Trade

IndonesiaWest Jakarta, Indonesia

Supervise consumer health and OTC brand activation within modern retail channels.

ApplyAdded Oct 16, 2026
ThailandThailandCommercial Strategy & FinanceSeniorFull-time
SSuntory PepsiCo Beverage Thailand

Senior Manager - Channel Strategy

ThailandBangkok, Thailand

Senior leadership of beverage channel strategy and commercial planning.

ApplyAdded Oct 16, 2026
VietnamVietnamBrand MarketingMidFull-time
SSuntory PepsiCo Vietnam

Assistant Brand Manager - MIRINDA

VietnamHo Chi Minh City, Vietnam

Manage brand campaigns and development for Mirinda soft drinks.

ApplyAdded Oct 15, 2026
TaiwanTaiwanBrand MarketingSeniorFull-time
SSuntory Beverage & Food Health Enrichment

Senior Marketing Manager

TaiwanTaipei, Taiwan

Senior marketing leadership for beverage and wellness products.

ApplyAdded Oct 15, 2026
SingaporeSingaporeBrand MarketingSeniorFull-time
SSuntory Global Spirits

Director - APAC Strategy

SingaporeSingapore

Regional corporate and commercial strategy for beverage brands.

ApplyAdded Oct 14, 2026
MalaysiaMalaysiaBrand MarketingSeniorFull-time
SShiseido

Manager - Sales & Retail Operations

MalaysiaKuala Lumpur, Malaysia

Lead retail sales performance and operations for beauty brands.

ApplyAdded Oct 13, 2026
AustraliaAustraliaSupply Chain & LogisticsMidFull-time
SSuntory Beverage & Food Oceania

Inventory Controller

AustraliaIpswich, Australia

Inventory control and stock management for beverage manufacturing and distribution.

ApplyAdded Oct 14, 2026
New ZealandNew ZealandTrade Marketing & Category ManagementMidFull-time
SSuntory Beverage & Food Oceania

Merchandiser

New ZealandPalmerston North, New Zealand

Retail merchandising and in-store execution for consumer beverages.

ApplyAdded Oct 16, 2026
South KoreaSouth KoreaCommercial Strategy & FinanceSeniorFull-time
SShiseido

Regional IT Operations Officer

South KoreaSeoul, South Korea

IT operations supporting Korean consumer beauty business.

ApplyAdded Oct 15, 2026
BangladeshBangladeshBrand MarketingMidFull-time
JJamuna Paper Mills

Assistant General Manager - Marketing

BangladeshDhaka, Bangladesh

Negotiable

Senior sales and marketing management for paper products; industrial packaging focus.

ApplyAdded Oct 6, 2026

Topic Hubs

SEO hubs connecting evergreen content.

Pricing Strategy

Frameworks for profitable pricing, pack architecture, and margin protection in Indonesia FMCG.

Trade Marketing

Improve promo ROI with better mechanics, governance, and post-event diagnostics.

Category Management

Use category insights to drive win-win growth with retailers.

Sales Leadership

Build high-performance sales teams and operating rhythms in FMCG.

Ecommerce Growth

Scale digital shelf performance, conversion, and omnichannel execution.

Route to Market

Design channel roles, distributor economics, and execution standards for Indonesia.

From the YouTube Channel

Watch the latest featured video from FMCG by Alex.

Watch on YouTube

Need strategic support now?

Work with Alex as a fractional CCO to design and execute commercial growth systems across pricing, trade, and route-to-market.

Contact Alex for advisory projects and speaking.