articletrade marketingMar 18, 2025
Trade Promotion Optimization in 6 Steps
A repeatable model to rebalance trade spend, reduce promo waste, and improve baseline health.
#trade-marketing#promotions#roi#category-management
Commercial Operator Playbooks
Build profitable FMCG growth with practical systems, not guesswork.
Knowledge database, curated FMCG jobs, and implementation resources for pricing, trade, category, and route-to-market execution.
Homepage Sponsor
Ad space reserved
Featured Knowledge
Articles and videos for practical execution.
articlepricing strategyFeb 4, 2025
Pricing Power Playbook for FMCG Brands
A practical framework for improving margin without sacrificing volume in competitive FMCG categories.
#pricing#margin#trade-promotion#fmcg
videoroute to marketJun 6, 2025
How to Build a Better FMCG Route-to-Market
Designing channel roles, distributor economics, and service levels in one RTM framework.
#route-to-market#sales#distribution
videotrade marketingMay 14, 2025
Trade Promotion ROI Dashboard Walkthrough
A practical dashboard design for tracking promo effectiveness by retailer and mechanic.
#trade-marketing#promotions#roi
In-feed Sponsor
Ad space reserved
Jobs in FMCG
Curated commercial opportunities.
SalesMidFull-time
National Account Manager - Grocery
London, UK
Lead strategic retailer relationships and deliver annual joint business plans.
CategoryMidFull-time
Category Manager - Snacks
Amsterdam, NL
Translate shopper and retailer insight into category growth plans.
Trade MarketingSeniorFull-time
Trade Marketing Lead
Manchester, UK
Drive trade strategy and annual activation planning across channels.
Topic Hubs
SEO hubs connecting evergreen content.
Pricing Strategy
Frameworks for profitable pricing, pack architecture, and margin protection.
Trade Marketing
Improve promo ROI with better mechanics, governance, and post-event diagnostics.
Category Management
Use category insights to drive win-win growth with retailers.
Sales Leadership
Build high-performance sales teams and operating rhythms in FMCG.
Ecommerce Growth
Scale digital shelf performance, conversion, and omnichannel execution.
Route to Market
Design channel roles, distributor economics, and execution standards.
Shop Resources
Books, courses, and merch to support implementation.
merch€35
Commercial Execution Tee
Soft cotton tee celebrating disciplined FMCG execution.
merch€24
FMCG by Alex Notebook
Dot-grid strategy notebook for planning weekly commercial priorities.
physical book€69
FMCG Growth Systems (Hardcover)
A tactical leadership guide for building scalable FMCG growth engines.
Need strategic support now?
Work with Alex as a fractional CCO to design and execute commercial growth systems across pricing, trade, and route-to-market.
Contact Alex for advisory projects and speaking.