Hardcover edition with full-funnel commercial models covering pricing, promo, distribution, and team operating rhythms.
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Yes, template downloads are included with purchase.
How to run differentiated channel, pricing, and execution models when premium and mass brands coexist in one portfolio.
How premium beverage brands should choose channels, pricing ladders, and activation models to scale profitably.
Designing channel roles, distributor economics, and service levels in one RTM framework.
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