Improve promo ROI with better mechanics, governance, and post-event diagnostics.
A practical joint business planning approach for annual negotiations covering growth plans, investments, and term governance.
A practical negotiation framework to protect profitability while agreeing fair, performance-linked trading terms.
A repeatable model to rebalance trade spend, reduce promo waste, and improve baseline health.
A practical dashboard design for tracking promo effectiveness by retailer and mechanic.
Manchester, UK
Drive trade strategy and annual activation planning across channels.
Leeds, UK
Support customer-specific activation planning and POS execution.
Build higher-ROI trade plans with structured diagnostics and execution control.
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