About FMCG by Alex

Alex de Vries is an FMCG professional with a long career across Asia and Europe. He has led sales and marketing teams for brands including Ultra Milk, Teh Kotak, Haji Cola, Ted's Cola, Sunkist, Viro Mineral Water, Stark Beer, Tip Top Noodles, Snack King Kong, More Chips, Lola Chips, Moja Coffee, Crest Beer, Sweetzone Candy, Youvit Gummy Vitamins, and many more.

In 2014, he wrote a bestselling book on fast-moving consumer goods distribution and has since led consulting projects for startups and established brands to improve operations, sharpen strategy, and build stronger commercial execution.

FMCG by Alex is built as a practical portal for education and knowledge sharing, while also helping current and aspiring FMCG professionals gain fresh insights and track new career opportunities. For consulting support, visit De Vries Sales Consultancy. Connect with Alex directly on Linkedin

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