physical book€69
FMCG Growth Systems (Hardcover)
A tactical leadership guide for building scalable FMCG growth engines.
Designing channel roles, distributor economics, and service levels in one RTM framework.
A tactical leadership guide for building scalable FMCG growth engines.
A practical GTM model for broad distribution, high call productivity, and price-pack relevance in snacks.
How FMCG teams can redesign channel strategy, coverage, and distributor economics to unlock profitable growth.
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