Category Management

Use category insights to drive win-win growth with retailers.

Knowledge

articlecategory managementNov 21, 2025

How to secure new listings by proving category value, shopper relevance, and execution readiness.

#key-account#new-listings#category-management#retail

articletrade marketingMar 18, 2025

A repeatable model to rebalance trade spend, reduce promo waste, and improve baseline health.

#trade-marketing#promotions#roi#category-management

CategoryMidFull-time

Amsterdam, NL

Translate shopper and retailer insight into category growth plans.

merch€24

Dot-grid strategy notebook for planning weekly commercial priorities.