Videotrade marketingMay 14, 2025Duration 11:48

Trade Promotion ROI Dashboard Walkthrough

A practical dashboard design for tracking promo effectiveness by retailer and mechanic.

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Trade Promotion Masterclass

Build higher-ROI trade plans with structured diagnostics and execution control.

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articlepricing strategyJul 17, 2026

The Discount That Couldn't Make the Consumer Hungry

When FMCG volume falls, the standard response is familiar: reduce the price, increase promotions and offer more product. But what happens when consumers still do not eat more? A discount can improve affordability, but it cannot manufacture appetite.

#pricing-strategy#promotions#revenue-growth-management#snacking

articlepricing strategyFeb 25, 2026

Pricing, Promotions, and Trade Terms: Stop Discounting Your Way Into Bankruptcy

A discount is not a strategy. A pricing system is — one that protects margin, builds trust, and uses promotions as investments, not crutches.

#pricing#promotions#trade-marketing#margin