course€299
Trade Promotion Masterclass
Build higher-ROI trade plans with structured diagnostics and execution control.
Videotrade marketingMay 14, 2025Duration 11:48
Trade Promotion ROI Dashboard Walkthrough
A practical dashboard design for tracking promo effectiveness by retailer and mechanic.
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First the Retailer Sold Your Product. Now It Is Selling Your Customer Back to You.
How retail media, shopper data, and digital platforms are transforming FMCG supplier-retailer economics from physical margin negotiations to paid customer access in Indonesia and beyond.
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The Discount That Couldn't Make the Consumer Hungry
When FMCG volume falls, the standard response is familiar: reduce the price, increase promotions and offer more product. But what happens when consumers still do not eat more? A discount can improve affordability, but it cannot manufacture appetite.
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