Commercial Operator Playbooks
Knowledge database, curated FMCG jobs, and implementation resources for pricing, trade, category, and route-to-market execution.
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The 30-Store Trap: Why FMCG Growth Comes From Developing Existing Outlets, Not Just Visiting More of Them
Visiting 30 outlets a day is easy to measure, but real FMCG growth happens inside the store. Here is how field salespeople move beyond basic replenishment, overcome 'Masih ada stok, Mas,' and expand from one SKU to eight in Indonesian general trade.
What Indonesia’s Marketplace Tax Collection Actually Does to Your SKU Margin
Indonesia’s marketplace PPh 22 collection is scheduled to begin on 1 November 2026. Here is what the 0.5% actually means for SKU margin, settlement cash, pricing and marketplace reconciliation.
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Calculate your real marketplace margin before the next promotion.
FMCG Distributor Database
The FMCG by Alex distributor database includes importers, wholesalers, retailers, and distribution partners for food, beverage, personal care, household, and broader consumer goods categories.
3,465
Distributor records
196
Countries covered
Articles and videos for practical execution.
Visiting 30 outlets a day is easy to measure, but real FMCG growth happens inside the store. Here is how field salespeople move beyond basic replenishment, overcome 'Masih ada stok, Mas,' and expand from one SKU to eight in Indonesian general trade.
Indonesia’s marketplace PPh 22 collection is scheduled to begin on 1 November 2026. Here is what the 0.5% actually means for SKU margin, settlement cash, pricing and marketplace reconciliation.
Designing channel roles, distributor economics, and service levels in one RTM framework.
A practical dashboard design for tracking promo effectiveness by retailer and mechanic.
Curated commercial roles across Southeast Asia and Asia-Pacific.
Yogyakarta, Indonesia
Lead skincare sales and marketing operations, distributor expansion and commercial teams.
Bangkok, Thailand
Consumer food and beverage brand marketing.
Lam Dong / Dong Nai, Vietnam
Wholesale beverage sales and distributor execution.
Potong Pasir, Singapore
SGD 5,000-7,000/month
Export sales and distributor development for confectionery brands.
Kolkata, India
Consumer health packaging procurement.
Quetta, Pakistan
Snack and confectionery territory sales leadership.
Dhaka, Bangladesh
BDT 20,000-25,000/month
FMCG product packaging and brand design.
Causeway Bay, Hong Kong
Consumer skincare and clean beauty marketing.
Tokyo, Japan
JPY 6,500,000-13,000,000/year
Food marketing and category strategy.
SEO hubs connecting evergreen content.
Frameworks for profitable pricing, pack architecture, and margin protection in Indonesia FMCG.
Improve promo ROI with better mechanics, governance, and post-event diagnostics.
Use category insights to drive win-win growth with retailers.
Build high-performance sales teams and operating rhythms in FMCG.
Scale digital shelf performance, conversion, and omnichannel execution.
Design channel roles, distributor economics, and execution standards for Indonesia.
Watch the latest featured video from FMCG by Alex.
Work with Alex as a fractional CCO to design and execute commercial growth systems across pricing, trade, and route-to-market.
Contact Alex for advisory projects and speaking.