What does the Indonesia Marketplace Margin Calculator calculate?

It models gross order value, seller-funded discounts, marketplace percentage fees, fulfilment, advertising, shipping support, COGS, PPh 22 withholding, settlement cash, contribution profit and break-even pricing.

Can I use the calculator in Bahasa Indonesia?

Yes. The calculator can be switched between English and Bahasa Indonesia without leaving the page.

Are the desktop and Android versions free?

Yes. The companion apps are free. Each platform download becomes available after its release build has passed the relevant QA checks, followed by a short name and email form.

How are download email addresses used?

FMCG by Alex does not sell or rent the submitted name or email. It is used only to provide the download and to send updates or new FMCG by Alex information relevant to the tool or the user's commercial work.

Free FMCG by Alex tool

Indonesia Marketplace Margin Calculator

See what is left after discounts, marketplace fees, advertising, fulfilment, logistics and PPh 22. Model contribution margin and settlement cash before a promotion or price decision reaches the market.

Use the free calculator Read the margin article

Why this matters

0.5%

Small against revenue can still be meaningful against a thin SKU contribution margin. The calculator separates profitability from settlement cash so commercial teams can see both.

Free online app • English / Bahasa Indonesia

Model one order. Understand the whole economics.

Free offline apps

Take the calculator with you.

Use the same FMCG by Alex calculator offline on Windows, macOS or Android. Downloads only unlock after that exact platform build has passed automated build and smoke tests.

Choose a platform to download

Gross → net

The tax is the trigger. Marketplace reconciliation is the bigger problem.

One SKU is arithmetic. Thousands of marketplace orders are reconciliation. Once the seller understands the unit economics, the next commercial need is matching orders, vouchers, fees, refunds, logistics deductions and tax collections against the cash that actually arrived.

FMCG by Alex × Sakura Software Solutions

Sakura Marketplace Reconcile is the logical paid layer: settlement-file ingestion, order matching, gross-to-net exception alerts and marketplace-to-bank reconciliation.

Explore Sakura Software Solutions ↗