Commercial Operator Playbooks
Knowledge database, curated FMCG jobs, and implementation resources for pricing, trade, category, and route-to-market execution.
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Your Product Just Got a School Report
Under BPOM Regulation No. 10 of 2026, Indonesia has introduced front-of-pack Nutri-Level grading. Here is how sugar, salt, and fat grades (A to D) will turn reformulation into brand strategy, category management, and a front-of-pack marketing battle.
First the Retailer Sold Your Product. Now It Is Selling Your Customer Back to You.
How retail media, shopper data, and digital platforms are transforming FMCG supplier-retailer economics from physical margin negotiations to paid customer access in Indonesia and beyond.
FMCG Distributor Database
The FMCG by Alex distributor database includes importers, wholesalers, retailers, and distribution partners for food, beverage, personal care, household, and broader consumer goods categories.
3,465
Distributor records
196
Countries covered
Articles and videos for practical execution.
Under BPOM Regulation No. 10 of 2026, Indonesia has introduced front-of-pack Nutri-Level grading. Here is how sugar, salt, and fat grades (A to D) will turn reformulation into brand strategy, category management, and a front-of-pack marketing battle.
How retail media, shopper data, and digital platforms are transforming FMCG supplier-retailer economics from physical margin negotiations to paid customer access in Indonesia and beyond.
Designing channel roles, distributor economics, and service levels in one RTM framework.
A practical dashboard design for tracking promo effectiveness by retailer and mechanic.
Curated commercial opportunities.
Jakarta
Rp 6,000,000 – Rp 9,000,000 per month
Leads sales of FMCG and healthcare consumables across corporate, General Trade, Modern Trade and HORECA channels; manages targets, customer development and sales administration.
Manado, North Sulawesi
Not disclosed
Responsible for noodle and culinary-product sales volume and value, stock-point management, promotional budgets, distributor relationships and sales-team development.
West Jakarta, Jakarta
Rp 4,000,000 – Rp 6,000,000 per month
Acquires and develops FMCG customers through outbound sales, manages repeat orders, customer issues, sales targets, stock availability and delivery coordination.
Papua
Not disclosed
Drives noodle and culinary-product sales targets, manages stock points, evaluates promotions and budgets and develops distributor and field-team performance.
SEO hubs connecting evergreen content.
Frameworks for profitable pricing, pack architecture, and margin protection in Indonesia FMCG.
Improve promo ROI with better mechanics, governance, and post-event diagnostics.
Use category insights to drive win-win growth with retailers.
Build high-performance sales teams and operating rhythms in FMCG.
Scale digital shelf performance, conversion, and omnichannel execution.
Design channel roles, distributor economics, and execution standards for Indonesia.
Watch the latest featured video from FMCG by Alex.
Work with Alex as a fractional CCO to design and execute commercial growth systems across pricing, trade, and route-to-market.
Contact Alex for advisory projects and speaking.